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Watches & Jewellery

Jewels Galore!

10 May 2017

Celebrating 100 years of precision and passion, Baselworld hosted its milestone edition this year from March 23rd to 30th at Basel, Switzerland. Marketing Director of Aviamost Fady Boustany was there to witness it all and brings readers a firsthand account.

Diamond jeweler Messika Paris celebrates a decade of its popular Move collection offered now in the XL and the XS versions. Its inspiration for the Swinging Paris necklace is the 1920’s fashion designer Madeleine Vionnet who... Read More

Celebrating 100 years of Passion and Precision

10 May 2017

A culmination of passion and precision, the most important market and trendsetting show for the world’s watch and jewellery industry, Baselworld hosted its milestone 100th edition this year from March 23rd to 30th at Basel, Switzerland. From a small event featuring 29 Swiss brands in 1917, to the unparalleled leader featuring 220 Swiss brands in 2017, the show asserted its premier status. As a convention of the key players of the industry, it was the focal point of more than 106,000 buyers... Read More

CHANEL’s tangible yet eternal present…

02 Apr 2017

THE TIME OF CHANEL

At all times, Gabrielle Chanel lived only in the present. “I don’t know how to be anywhere but in the present” she confided.

An inspired present, a time of true, strong, free creation where Gabrielle blends eras, confronts influences, remakes the new with the old, gracefully walking the tightrope stretched between the past and the future.

A visionary present fueled by audacity and intuition, work and determination—a movement that invites women... Read More

Glorious Times

26 Mar 2017

Mark life’s celebrations with Baume & Mercier’s Classima inspired from a 1940’s museum piece in its archives. Sleek in stainless steel, it features Roman numerals, a date window at 3 o’clock, and is equipped with a Swiss quartz movement. Designed for both women and men, it comes in three sizes: 40mm, 36.5mm and 31mm with a choice of steel bracelet or leather strap in intense blue or black.

On encountering an extraordinary set of emeralds, Cartier’s designers revived a papyrus... Read More

A Saxony Special brings ‘Time to Life’

21 Mar 2017

Resilience and perseverance mark the history of Saxony luxury watch brand Glashutte Original. Founded in 1845, its growth was impacted, enriched and sculpted by key world events, such as the two World Wars and their subsequent effects. It’s an inspiring tale not just of survival but also of far reaching, insightful vision benefitting the populace of an entire region in Germany and its succeeding generations. Recently, Marketing Director of Aviamost Fady Boustany was invited to visit the... Read More

Bejewelled essence…

21 Mar 2017

Renowned Italian luxury house Bulgari hosted its annual pre-Oscars party at the Chateau Mormont in West Hollywood, California. The ambience was lit with flickering white candles while the walls were lined with magenta and purple flowers and celebrity guests like the stunning Princess Lilly zu Sayn dazzled in Bulgari’s gorgeous jewels

Untamed nature is captured in all its glory in Boucheron’s new Nature Triomphante collection. In 1858, when Frederic Boucheron opened his first boutique... Read More

Chanel’s golden wheat charms…

14 Feb 2017

Parisian luxury house Chanel pays stunning tribute to one of its famous founder’s most personal symbols, wheat in its stunning new High Jewellery collection Les Bles de Chanel. It is inspired by her childhood memories of walks with her father in the wheat fields around their home in South-West France. Fashioned in the most precious materials the collection’s pieces capture the beauty of wheat sheaves swaying in the wind in lines that recall the entire cycle of the grain. Stamped by the... Read More

Swarovski's new Valentine's Day jewels celebrate Parisian romance

13 Feb 2017

Inspired by the Parisian spirit of romance and glamour, Swarovski’s new jewelry collection offers desirable pieces to gift this Valentine’s Day.

Be brilliant, be daring and prepare to fall in love with Swarovski’s new collection of jewelry celebrating an urban romance. Lustrous pavé accents blend effortlessly with blush and golden metallic tones, of-the-moment silhouettes and brilliant Swarovski cuts that dial up the glamour.

Taking center stage of the Valentine’s selection,... Read More

This Valentine's Day gift her Cartier's new Love bracelet

13 Feb 2017

An outward sign of innermost passion, the Love bracelet designed in New York by Aldo Cipullo back in the Seventies radically modernised the bond of love and thus became an icon.

This latest version is delicate, but otherwise alike in every way with its wrist-hugging oval shape emphatically punctuated with screws.

A variation on a universal classic... unisex and graphic, fastened with the help of a screwdriver, sealing your relationship within an everlasting circle of Love.... Read More

Vacheron Constantin’s legacy in time

05 Feb 2017

Luxury Swiss watchmaker Vacheron Constantin of prestige watches and a brand of the Richemont Group was founded in Geneva way back in 1755 by Jean-Marc Vacheron. It is the world’s oldest watchmaker which has also remained in continuous operation. Its motto remains “Do better if possible and that is always possible’. Highly sought after in Russia, it celebrated its 260th anniversary in 2015 when it revealed the world’s most complicated mechanical watch named 57260 which took three watchmakers... Read More