UAE News

Paris Gallery unwraps the art of marketing niche perfumes

01 Feb 2016

As part of the Perfume-themed events of Dubai Shopping Festival, Mohamed Jaber, Group Marketing and Communications Manager, Paris Gallery, delivered a presentation on niche perfume marketing at Perfume Avenue in City Centre Mirdif, on 29 January, offering insights into the difference between lifestyle perfumes and niche perfumes.

Mohamed Jaber said: “Lifestyle perfumes are what most people use. They are produced by fashion houses as part of their business, where they might see... Read More

Dubai Shopping Festival 2016 bids farewell after unwrapping unique experiences

01 Feb 2016

Themed events, celebrity appearances, music concerts, mega raffles among the great memories of festival’s 21st edition

Dubai Shopping Festival 2016 will end today  (Monday 1st February) after offering residents and visitors from around the world the opportunity to ‘Unwrap The Exceptional’  in shopping, winnings and entertainment and take home many memorable moments of a 32-day retail extravaganza that started on 1 January.

DSF 2016 has lived up to its promise of staging the... Read More

Alessandra Ambrosio charms DSF shoppers and fans at City Centre Mirdif

01 Feb 2016

Supermodel and designer Alessandra Ambrosio, well known for her work with international brand Victoria’s Secret, gave her fans in the region a rare opportunity to meet her on 30 January, when she visited Perfume Avenue at City Centre Mirdif, one of the main attractions of the Perfume-themed segment of the Dubai Shopping Festival 2016.

DSF organisers, the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), has worked... Read More

It’s the last weekend to ‘Unwrap The Exceptional’ at DSF 2016

28 Jan 2016

It’s the last weekend to ‘Unwrap The Exceptional’ at DSF 2016

Few more chances to win big in the mega raffles

After weeks of showcasing its line-up of over 150 events and activations, the final weekend of DSF 2016 gives both residents and visitors another wonderful opportunity to benefit from the world’s most rewarding festival of its kind.

Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (... Read More

DSF sets a record with Biggest Perfume Sampling

28 Jan 2016

AED 1 Million Worth of Perfume Sampling done on Dubai Fragrance Day

The 21st edition of Dubai Shopping Festival entered its final stretch on 26 January in record fashion with the Biggest Perfume Sampling on Dubai Fragrance Day, one of the main attractions in the line-up of Perfume themed events of DSF 2016.

The record achievement saw 1 million dirhams worth of perfume samples being handed out to visitors across all Majid Al Futtaim Malls and Dubai International Airport... Read More

Launch of ‘Perfume Avenue’ at City Centre Mirdif unwraps the Art of Fragrance this DSF

28 Jan 2016

The 21st edition of Dubai Shopping Festival (DSF) has entered its final stages in grand style, with the opening of ‘Perfume Avenue’, which was launched on 26 January at City Centre Mirdif in the presence of H.E. Laila Mohammad Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of DSF, and Ibrahim Saleh, Festivals Coordinator General at DFRE. The Guest of Honour at the event was Arab... Read More

Dubai to host the World Retail Congress for the first time

28 Jan 2016

Event to attract over 1,000 retailers and industry experts

28 January 2016

Dubai: Dubai will host the World Retail Congress (WRC) for the first time, a major event that will attract the world’s top executives in the retail industry when it opens in April.

The 10th edition of the event will take place from April 12 to 14 at Madinat Jumeirah.

It is anticipated to attract over 1,000 retailers and industry experts, including Tommy Hilfiger, principal designer at... Read More

Mediamost appointed official publisher of inaugural Dubai Food Festival 2016 Magazine

Mediamost appointed official publisher of inaugural Dubai Food Festival 2016 Magazine

27 Jan 2016

First ever bi-language publication in English and Arabic will feature in-depth details of citywide 17-day, delicious events and promotions!

Mediamost the official publisher of the DSF Guide and DSS Guide has been appointed as the official publisher of the inaugural, Dubai Food Festival 2016 magazine. The bi-language publication in English and Arabic will be the ultimate source of information about the key activities, promotions and events happening during the... Read More

 Dubai Food Festival Reveals Citywide Feast Of Events

Dubai Food Festival Reveals Citywide Feast Of Events

27 Jan 2016

Dubai set for a culinary takeover as Festival introduces its widest ever line-up of new activities and promotions, including the first ever Dubai Restaurant Week

Popular Beach Canteen will be the hub of the Festival, offering amazing entertainment and delicious home-grown restaurant concepts

The Dubai Food Festival will set the culinary world alight when it returns on 25th February 2016 with a city-wide showcase of the emirate’s gastronomic... Read More

Dubai's Emirates hits one million Instagram followers

27 Jan 2016

Airline claims it is the first carrier to reach the milestone

Dubai-based Emirates Airline has become the first carrier to achieve one million followers on photo-sharing social network Instagram.

Since launching on the platform in November 2013, Emirates has become Instagram’s largest transportation brand, generating more than 5.8 million likes and comments.

Popular initiatives like its cabin crew campaign have seen the airline’s social media standing soar, generating... Read More

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