Baldinini new ss 2015 campaign

09 Mar 2015

Baldinini’s windows host bold combinations of optical prints and colour while those of Baldinini Trend stores are strictly in black and white, reflecting the graphic art contrasts on window panels. Modern graphics for the new advertising campaign appearing in international magazines as from January and for the new ss15 catalogue: sophisticated looks are mixed with photos with more of a sportswear appeal, the latest thing.

Couture touches and IRIDESCENT vibes urge you to step up your... Read More

Harvey Nichols-Dubai Secret Garden Show SS2015

09 Mar 2015

Another year, another spectacular show put together by Harvey Nichols Dubai. This year's theme for their SS 2015 preview was "Secret Garden", giving it an extremely Alice in Wonderland touch whilst entering the main arena before the show. It's safe to say that we can definitely expect to see a great variety of designers at our favorite department store this summer - and we can't wait to get our hands on them!

Entering through a magical, foliage-filled secret garden, giant keys,... Read More

Life is a Circus: Bloomingdale’s – Dubai’s goes over the top for Spring/Summer 2015 Fashion Show

09 Mar 2015

Marking its 5th year as one of the top retail destinations in the Middle East, Bloomingdale’s-Dubai went over the top to showcase their latest Spring/Summer 2015 collections. Headlined by the season’s most coveted designer and contemporary labels, the Bloomingdale’s-Dubai Spring/Summer 2015 Fashion Show was quite the spectacle, complete with dramatic, high flying aerialists, costumed stilt walkers, carnival games and circus-themed treats.

Sheikh Saeed Hall 1 in the Dubai World Trade... Read More

Floral merchandise

09 Mar 2015

The runways were literally blossoming as all those birds seem to have set off an explosion of flowers. What’s more you can simply pluck blooms off this season’s accessories to make a bright and exotic bouquet for yourself!

Leading the way is talented duo Dolce & Gabbana’s lacy black creation featuring bright red embroidered carnations with long stalks arranged symmetrically. Dior goes the green way (by recycling plastic) with a picturesque tote bedecked with plastic flowers and... Read More

Feathered favourites

09 Mar 2015

The season’s runways simply fluttered with feathered touches that promised to take us off to other realms on their wings!

And you could spot them just everywhere such as on an engrossing tote by Alice & Olivia featuring a bunch of butterflies fluttering down gently over a town, an eye-catching exotic Braccialini bag highlighted by tropical touches featuring bright pink flamingo portraits (did you know their pink colour is attributed to the large shrimp intake?), Philip Plein... Read More

Fashion puts a spring to your step!

Fashion puts a spring to your step!

09 Mar 2015

We can assure the fashion-conscious gent that this season’s fashion trends are designed to literally put a spring to your step. And the variety on offer is so highly inspired and innovative that it’s sure to draw envious glances from the gentle gender too…

In trying to escape the glorious history of Alexander McQueen, Sarah Burton has come up with a collection that will go down as one of the most powerful ones in the brand’s growth and her starting point, or inspiration if you like,... Read More

Fashion rallies to action!

09 Mar 2015

Runways across the world rallied to action, springing surprises galore at the top fashion capitals in Paris, Milan and London. Aviamost explores their most fervent inspiration to discover what they offer…

“Take to the streets!” or so Chanel’s show seemed to suggest. And the message couldn’t have been more relevant. Karl Lagerfeld’s set was Boulevard Chanel, immaculately re-created to the smallest detail, (down to the roadside puddle). It seems his mother was an avowed feminist.... Read More

Special Report from Paris Haute Couture SS 2015 Fashion Week

08 Mar 2015

Fashion has a unique way of cheering us up. And what with the bleak, cold climes of January and February the Paris’ Haute Couture Spring/Summer 2015 Fashion Week was the perfect answer to lift up mood and spirit. And even as it attracted those who came to see and be seen, the week gave fashionistas and fashion lovers ideas galore to glam up… 

The last week of January provided an array of fantastical haute couture pieces from French names and from far-flung design houses of the... Read More

Zilli’s style confident man

11 Feb 2015

Founded in Lyon in 1970, ZILLI remains an independent family-owned and run business. Its founder Alain Schimel has worked hard to preserve this independence, paramount to unrestricted creativity, a measure of the authenticity sought by its customers. The name is renowned all over the world as it continues to produce its crafted luxury menswear in France. Italy and ZILLI are intimately associated. Through each generation of the family and through the skills that only a few Italian workshops... Read More

Men’s February

11 Feb 2015

The Men’s Collections for the Fall Winter 2015 season in London, Milan and Paris offered plenty of comfort and plenty of food for thought with the resurfacing of classic lines pertaining to many brands’ DNA and a whizz of creativity by the usual suspects over in the Big Smoke. There’s something about the Fall Winter Collection that gets us fans of tailoring giddy with excitement at the prospect of tens of beautiful outerwear items and razor sharp suits hitting the runway. The Fall Winter... Read More